Our design philosophy is simple: we're minimalists.  

Minimalism, however, is surprisingly tricky to pull off.  We're not into "plain jane" minimalism like:

desk = 1 flat + 3 legs

ZzzzZzz.  Vanilla.

We approach product design from a user experience perspective by first analyzing purpose, context, items commonly found nearby. Features and benefits inspire form and structure.  Initially, this leads to overly complex shapes and contours so we reduce and repurpose to hide complexity.

Sometimes when we lose our way, the following words of wisdom put us back on track: